Blog

Why it’s good to tweet Why it’s good to tweet

Who would want to read about what anyone had for breakfast? Chances are you’ve... 

Mother-Ruckus: Five reasons mums are the real rock stars of part time work Mother-Ruckus: Five reasons mums are the real rock stars of part time work

Once upon a time, in a land of misogyny not that far away, pregnant employees weren’t... 

The power of social media… chk-chk BOOM! The power of social media… chk-chk BOOM!

Thanks to the power of social media and viral campaigns anyone can become a celebrity... 

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News

Having Tweeties for Breakfast Having Tweeties for Breakfast

The key, according to Ogilvy’s digital influence expert Brian Giesen, is this:... 

Christopher Graves named new CEO of Ogilvy PR Worldwide Christopher Graves named new CEO of Ogilvy PR Worldwide

NEW YORK, NY, June 11, 2009 - Christopher Graves, President and Regional CEO of Ogilvy... 

Invitation: Brits Abroad - calling all Sydney Poms! Invitation: Brits Abroad - calling all Sydney Poms!

As the rain begins to fall and the nights draw in, our thoughts are inevitably cast... 

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Case studies

Work from home, or not? Driving conversation through research Work from home, or not? Driving conversation through research

Working from home (or not) is a hot topic for the Australian workforce. With this in mind, Howorth worked on a public relations research project that aimed to drive conversation around the issue of working from home – and find out just which side of the fence Aussies sit on. For Citrix Online - a technology company focused on enabling remote working... [Read more]

F.E.A.R 2: Project Origin F.E.A.R 2: Project Origin

Warner Brothers Interactive Entertainment’s  F.E.A.R 2: Project Origin  launched as one of the most highly anticipated  and successful games of the year. Howorth developed an extensive public relations program with a key focus on media relations work included: Scheduling media interviews with the game’s developer Managing reviews program Scheduling... [Read more]

Steely thought leadership and stakeholder engagement Steely thought leadership and stakeholder engagement

Steel is strong, yet Australia’s leading steel company, BlueScope Steel, had a less-than-acceptable media presence in vertical industry media. That is before Howorth designed a public relations program built around a thought leadership and stakeholder engagement strategy. Part of Howorth’s public relations program was a campaign that resulted... [Read more]

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