The four-man Aussie squad – Canon’s technicians battle it out for cup title
In October 2011 four technicians from Canon Australia and New Zealand flew to Shanghai to compete for the title of Canon’s undisputed top technician at the Asia Pacific (APAC) Cup. The APAC Cup is a Canon technician’s version of the football grand final, but instead of battling it out on the footy field, they’re troubleshooting business imaging equipment. It’s a highly skilled and very competitive series of practical and theoretical tests. It’s also a way for Canon to provide its technicians with opportunities to build their skills by sharing ‘tricks of the trade’ with colleagues from around the world. Howorth spotted ...
The Great Information Glut 2011
Back in 2009, Howorth developed a PR campaign positioning Hitachi Data Systems as a thought-leader in the information management space by providing a first perspective on the ‘Information Glut’, a report examining the impact of the sharp growth in information. Two years on, Hitachi revisited the topic to see if attitudes had changed, expanding the scope by commissioning Deloitte Access Economics to assess how the information glut was impeding business productivity, and the benefit of improved information management on performance and the broader economy. A collaborative Ogilvy project involving Howorth, Impact Communications and Ogilvy Illumination, Hitachi commissioned an independent study conducted by AMR, ...
Case Study: DHL Export Barometer 2011
The challenge: DHL Express enlisted the Howorth B2B team to develop and execute a media strategy to release the results of the 2011 DHL Export Barometer, the annual survey into the health of the Australian export economy. Conducted by independent researchers and supported with analysis from Tim Harcourt, Chief Economist of Austrade, the Barometer provides insights into factors impacting Australia’s exporters by conducting in depth research across range of industries including agriculture, manufacturing, mining, tourism and professional services. Our approach: Hot topics in the Australian media in the weeks leading up to the launch of the Barometer were the negative impact that the strong ...
Blockbuster Bites Back!
Blockbuster Australia approached Howorth in 2010 to develop a public relations campaign as part of the planned roll out of a $3.5 million brand repositioning campaign – their biggest in ten years. Despite being wholly owned by Franchise Entertainment Group and maintaining strong business performance, Blockbuster Australia was perceived to be affected by the financial challenges faced by Blockbuster Inc in the US –fuelling misconceptions around the viability of the business domestically. Howorth set out to: · Address the immediate challenges resulting from the coverage of Blockbuster Inc.; · Use the launch of the brand repositioning as a platform to ...
Case Study: SKA – the world’s biggest telescope
Issue: Ogilvy PR (OPR) was engaged by the Department of Innovation Industry, Science and Research (DIISR) to get the Australia and New Zealand (ANZ) public behind the Square Kilometre Array (SKA) bid to bring the world’s biggest telescope to Australia. With the bid element of the project nearing crunch time (early 2012), it was time to ramp up public awareness, build excitement and most importantly gain the public’s support. Challenges: OPR had to overcome several challenges in order to successfully execute the campaign objectives: - Creating the news hook: Given there were no new bid milestones during the campaign activity period, OPR ...
JVC announces major new partnership with Ruby Rose
JVC is working with Australia’s favourite VJ, model, designer and DJ, Ruby Rose, throughout 2011 in a special partnership which will see Ruby Rose launch Sydney’s newest pop-up festival, Bustival. A one-day, portable festival which will tour various Sydney destinations by bus, Bustival will be fronted and curated by Ruby Rose as the event’s DJ, and will launch at the start of Sydney’s summer festival season. Music fans, festival-goers and Ruby followers will be invited to co-create the experience, from the music Ruby plays, to the destinations the festival visits, driven by public voting. In addition to Bustival, the JVC Ruby Rose ...
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Read More Posts From This CategoryCase studies
The four-man Aussie squad – Canon’s technicians battle it out for cup title
In October 2011 four technicians from Canon Australia and New Zealand flew to Shanghai to compete for the title of Canon’s undisputed top technician at the Asia Pacific (APAC) Cup. The APAC Cup is a Canon technician’s version of the football grand final, but instead of battling it out on the footy field, they’re troubleshooting business imaging... [Read more]
The Great Information Glut 2011
Back in 2009, Howorth developed a PR campaign positioning Hitachi Data Systems as a thought-leader in the information management space by providing a first perspective on the ‘Information Glut’, a report examining the impact of the sharp growth in information. Two years on, Hitachi revisited the topic to see if attitudes had changed, expanding... [Read more]
Case Study: DHL Export Barometer 2011
The challenge: DHL Express enlisted the Howorth B2B team to develop and execute a media strategy to release the results of the 2011 DHL Export Barometer, the annual survey into the health of the Australian export economy. Conducted by independent researchers and supported with analysis from Tim Harcourt, Chief Economist of Austrade, the Barometer provides... [Read more]
Blockbuster Bites Back!
Blockbuster Australia approached Howorth in 2010 to develop a public relations campaign as part of the planned roll out of a $3.5 million brand repositioning campaign – their biggest in ten years. Despite being wholly owned by Franchise Entertainment Group and maintaining strong business performance, Blockbuster Australia was perceived to be... [Read more]
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