Bride again
[caption id="attachment_2479" align="alignleft" width="288" caption="Adam Pretty/Getty Images: Kazushi Sato and Rie Sato"][/caption] Challenge: When Getty Images photographer Adam Pretty won the prestigious Getty Editorial Fellowship, he grabbed his camera and prize money and headed to the Japanese town of Kesennuma - one of the most devastated regions from the Tohoku quake and tsunami in 2011. Overwhelmed by the scope of tragedy, Adam resolved to give something back to the people by reconstructing wedding portraits of couples whose original wedding photographs were destroyed. Adam’s Bride Again project is a strong example of the depth and power of the work of Getty Images’ photographers. Strategy: To ...
A Winning Formula: The Official Launch of Windows 8
Challenge: Building on the wave of interest and anticipation from Windows 8 Consumer Preview, the PR team was tasked to deliver a high impact, broad-reaching publicity campaign to amplify the local Windows 8 story. Windows 8 heralded a huge brand shift for Microsoft, of which the PR campaign needed to emulate. The approach needed focus on people not product, stories over messages and product engagement over sales in order to help audiences emotionally connect with the experience that Windows 8 offers. Strategy: With an audience spread across the entire gamete of media – from technology to consumer lifestyle and everything in ...
Imagine Cup Microsoft
Challenge: Student technology competitions, such as the Imagine Cup, have traditionally appealed to a narrow audience. Howorth was challenged with taking the Imagine Cup to the masses. Mainstream media coverage that told stories for the everyday Australian which generated conversations, and told the Microsoft innovation story around four key event milestones: the local finals, the Road to Sydney, the 2012 World Wide Finals, and the APAC BizSpark Entrepreneur Summit. Strategy: Howorth focused on strategic storytelling across broadcast and key national print media. To ensure understanding of the key messages, we brought the story to life using the student’s journey and their ...
The Canon G-Case Project
What do Jodhi Meares, Jules Lund, Akira Isogara and Romance Was Born have in common? They all hung out with us at an exclusive launch for Canon’s new PowerShot G1X in Sydney. Canon came to us with a challenge – drive the G1X beyond the tech and photography pages and push it into the consumer lifestyle space where the target market likes to read, watch, listen and tweet. Our mission was to make the PowerShot G1X relevant to their lifestyle. How did we do it? We rounded up 20 of Australia’s most creative minds to take part in what we called The ...
Ready, set, go! Getty Images captures the action of London 2012
With the London 2012 Olympic Games in full swing it’s not just the athletes who are working hard to be at the top of their game – the Getty Images team of award-winning photographers are also in the thick of the action at the world’s greatest sporting event. [caption id="attachment_2311" align="alignleft" width="420" caption="Photo credit: Cameron Spencer / Getty Images"][/caption] This year, Getty Images is the official photographic agency to the International Olympic Committee (IOC), a designation they have held for 24 years, since the Calgary Winter Olympics of 1988. At London 2012, Getty Images has a team of more than 100 photographers, ...
Big dogs, yes. Old dogs, definitely not.
[caption id="attachment_2271" align="aligncenter" width="540" caption="The STW 'Big Dog' Panel"] Six of the STW Network’s most influential and entertaining people speak to the Young Turks about their past, present and future. [/caption] The conversation as to who would write a wrap of the Young Turks, Big Dogs panel discussion on Wednesday evening coincidently took place around my desk an hour before it was due to commence. No hands immediately went up. Not even my own. In fact, I tried my hardest to keep my head down and avoid the conversation as to not get assigned the job. It’s not that I didn’t ...
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The Ogilvy PR Experience
Rebecca Booth: Sitting down to write this blog is ironically one of the most daunting...
Big dogs, yes. Old dogs, definitely not.
Six of the STW Network’s most influential and entertaining people speak to...
Aunty Van’s wacko filter for wunderkinderEver been struck by a great idea, but kept it quiet, just in case it sounds more...
‘Digitalising Aunty’ – Mark Scott’s vision for the ABC
Australia’s ABC, affectionately known as ‘Aunty’, is often regarded as an...
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Work on some of Australia’s top technology brands with a lively and creative team
Utilise your existing experience and make your mark at a standard-setting agency...
The Canon G-Case Project
What do Jodhi Meares, Jules Lund, Akira Isogara and Romance Was Born have in common?...
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Building international relations
Challenge: Australia Unlimited is a national brand developed by Austrade in response to global research that demonstrated Australia’s global reputation was based more on our physical attributes than our intellectual ones. While Australia has a very strong international reputation, regularly ranking among the top countries in global studies, Australia... [Read more]
Faces of the Australian open
Challenge: Getty Images believes that mobile photography has made huge strides in a short time, so much so that the company provides its photographers with software tools that allow them to create smartphone-style images that are of high enough quality to be used by their commercial clients. As the official photographic agency for the Australian Open,... [Read more]
Bride again
Adam Pretty/Getty Images: Kazushi Sato and Rie Sato Challenge: When Getty Images photographer Adam Pretty won the prestigious Getty Editorial Fellowship, he grabbed his camera and prize money and headed to the Japanese town of Kesennuma – one of the most devastated regions from the Tohoku quake and tsunami in 2011. Overwhelmed by the scope of... [Read more]
A Winning Formula: The Official Launch of Windows 8
Challenge: Building on the wave of interest and anticipation from Windows 8 Consumer Preview, the PR team was tasked to deliver a high impact, broad-reaching publicity campaign to amplify the local Windows 8 story. Windows 8 heralded a huge brand shift for Microsoft, of which the PR campaign needed to emulate. The approach needed focus on people not... [Read more]
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