Work from home, or not? Driving conversation through research
Working from home (or not) is a hot topic for the Australian workforce. With this in mind, Howorth worked on a public relations research project that aimed to drive conversation around the issue of working from home – and find out just which side of the fence Aussies sit on. For Citrix Online - a technology company focused on enabling remote working via web services - Howorth constructed a public relations program around a research project that compared and contrasted the attitudes of workers and small business owners in Australia, the US and the UK. Results from research polling company WomanTrend™ Inc. ...
F.E.A.R 2: Project Origin
Warner Brothers Interactive Entertainment's F.E.A.R 2: Project Origin launched as one of the most highly anticipated and successful games of the year. Howorth developed an extensive public relations program with a key focus on media relations work included: Scheduling media interviews with the game's developer Managing reviews program Scheduling promotional giveaways and Planning the media event. The media event was the focus of the media relations campaign by providing pre-release access to the title. We approached specialist gaming media with the offer to meet with Dave Matthews, a leading producer of the project, as well as an opportunity for exclusive game play and a behind-the-scenes ...
Steely thought leadership and stakeholder engagement
Steel is strong, yet Australia’s leading steel company, BlueScope Steel, had a less-than-acceptable media presence in vertical industry media. That is before Howorth designed a public relations program built around a thought leadership and stakeholder engagement strategy. Part of Howorth's public relations program was a campaign that resulted in over 50 media clippings over a six month period to promote BlueScope’s XLERPLATE®brand. The importance of this media presence is underlined by key factors: All of the coverage was in-depth, rather than merely BlueScope or XLERPLATE® brand ‘mentions’ The company’s credibility was enhanced through extensive use of technical education and thought leadership articles authored by ...
Photography company snaps up key media coverage
Through target audience prioritisation, Howorth’s business to business public relations practice reached over 10 million Australians for iStockphoto by securing eight media interviews for its visiting Chief Operating Officer, Kelly Thompson. Coverage was dominated by media considered top-tier by iStockphoto’s priority marketing and graphic design stakeholders: The Sydney Morning Herald and its online version The Age online The Brisbane Times online a seven minute live-to-air interview on Sky Business News discussing its groundbreaking business model (broadcast three times) an interview and podcast on SmartCompany.com.au two cover stories in top photography magazines Howorth also facilitated Desktop Magazine, one of Australia’s top design publications, writing a feature on iStockphoto’s vector ...
NRMA Kokoda Project: PR highlights successful HR
Howorth is a tech PR agency, right? So why did NRMA Motoring & Services hire Howorth to run a corporate public relations campaign? Howorth offers both technology and business communication and was engaged to promote a unique human resources program called the NRMA Kokoda Project. The PR strategy resulted in an influential profile raising campaign executed through business, consumer and vertical media. About NRMA Kokoda Project The Kokoda Track is a muddy jungle trail linking the North and South coasts of Papua New Guinea. It was the scene of bitter fighting between Australian and Japanese forces during World War Two and crosses some of ...
Viocorp delivers the world’s first live webcast of Palm Sunday Mass
Viocorp, one of Australia's leading online video and digital media specialists, engaged Howorth public relations to spread the news about a momentous customer implementation. For the first time in history, the Archdiocese of Sydney webcasted the Palm Sunday Mass with the Holy Father and the official handover of the World Youth Day Cross and Icon from Sydney to Madrid - using Viocorp’s online video technology. Howorth would typically liaise with technology and marketing media to communicate the news. However, considering the size of the announcement with Catholic Communications, Howorth wanted to raise the bar in spreading the word. SBS does not generally speak ...
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Read More Posts From This CategoryCase studies
Work from home, or not? Driving conversation through research
Working from home (or not) is a hot topic for the Australian workforce. With this in mind, Howorth worked on a public relations research project that aimed to drive conversation around the issue of working from home – and find out just which side of the fence Aussies sit on. For Citrix Online - a technology company focused on enabling remote working... [Read more]
F.E.A.R 2: Project Origin
Warner Brothers Interactive Entertainment’s F.E.A.R 2: Project Origin launched as one of the most highly anticipated and successful games of the year. Howorth developed an extensive public relations program with a key focus on media relations work included: Scheduling media interviews with the game’s developer Managing reviews program Scheduling... [Read more]
Steely thought leadership and stakeholder engagement
Steel is strong, yet Australia’s leading steel company, BlueScope Steel, had a less-than-acceptable media presence in vertical industry media. That is before Howorth designed a public relations program built around a thought leadership and stakeholder engagement strategy. Part of Howorth’s public relations program was a campaign that resulted... [Read more]
Read More Posts From This Category