Table Talks is a series of reports focused on key B2B marketing and communications trends. These are developed from roundtable sessions with Howorth clients.
In our second Table Talks report, we look at ethical business practices and communications.
This includes why brands need to be ethical, the cost of getting it wrong and where different brands or organisations should take a stand.
It also offers some thoughts on rethinking approaches to ethical communications in the years ahead to win customers and attract talent.
Business storytelling holds a powerful and yet precarious position. In the first of our Howorth Table Talks series, leading marketing and communications professionals talk about striking the right balance using data and emotion.
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