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Atlassian – Leading conversations around the future of work

The challenge

When the COVID-19 pandemic hit and teams around the world were forced to migrate to a fully remote world, a sense of chaos and uncertainty emerged within businesses. Atlassian wanted to double down and cement itself as a remote working thought leader with a senior executive audience. The challenge was finding a unique perspective in a noisy environment.

The insight

As the pandemic weighed heavy on the minds of business owners and executives, Atlassian started receiving enquiries asking how it handles its well-established remote working practices while maintaining a great team culture. Aligned with its company mission to ‘unleash the potential in every team’, Atlassian knew it could step up and help businesses that were unprepared for this global remote working experiment.

The strategy

To get under the skin of what makes Atlassian teams unique, we entered a team in its internal 24-hour hackathon with 15 volunteers from across the company. Taking inspiration from global HR research, commissioned across six geographies and 6,000 people, the team created the ‘Atlassian Work Life Impact Playbook’ as a blueprint for understanding the experiences of remote workers around the world. The research focused on the experiences of knowledge workers at an individual, team and organisational level. Coupling this with the playbook allowed Atlassian to highlight the challenges and suggest solutions to media and business leaders.

The impact

The research and playbook were launched in six key markets – Australia, France, Germany, India, Japan and the US. The research blog has been viewed more than 10,000 times, and we’ve secured 70+ tier-one stories with an audience reach of 68 million. Atlassian executives continue to use the research to inform discussions with business leaders. The research was also featured on the Tedx Sydney stage in a keynote presentation by Atlassian futurist Dom Price.