Mar 15, 2017

Looked who popped in… with Craig Donaldson

Craig Donaldson, Editor, Inside HR

How did you get into journalism?

Being a writer was one of the three things that I wanted to pursue as a profession (the others being a career coach and vet) from about the age of 12. After high school and some travel, I studied journalism at Charles Sturt University and have been working in the field since.

What’s the best thing about working in journalism?

I get to write. Everyone needs a creative outlet of some sort, so having this as part of my job is great. I get to connect audiences and share ideas, and in my current role, I like to think I assist companies take a more enlightened approach to people management and business.

What does the future look like for a journalists given all the changes?

The skill of a journalist will always be valuable, ie understanding story angles, analysing and understanding complexity, communicating messages in a clear, simple and concise manner, connecting audiences etc. What is changing is the technology behind it, and journalists need to marry their talent for writing with both a passion for the subject matter as well as digital skills around analytics, SEO and social.

Have you ever made a stuff-up on the job and what was it? Any other funny stories?

I interviewed a partner in a top tier law firm for a feature on an important change to employment laws. However, he had a tendency to talk very quickly and in the resulting audio/transcript, it came across as him saying one thing – when in fact he meant something else. He was misquoted in the story, and I was subsequently threatened with legal action. However, upon providing him with an audio copy of the interview, he settled for a correction and withdrew the threat of legal action.

Where would we find you in your spare time?

Spending time with my family.

If you weren’t a journalist you’d be a….

career coach or alternative healing therapist (not a vet, because I don’t like putting animals down).