Sydney. July 2016
Howorth, Ogilvy PR’s technology and business communications agency, continues to go from strength to strength, adding more than 11 new brands to its extensive client roster this year.
The wins stretch across the agency’s different sectors including consumer technology, B2B, enterprise technology, clean tech and start-ups.
- leading data centre provider, Equinix
- consumer technology brand Incipio
- video collaboration provider Logitech Group
- the Australian Tax Office
- digital commerce software specialists SAP Hybris
- social network startup ClapIT
- Apache Cassandra managed solutions specialist and Canberra-based startup Instaclustr
- virtual reality streaming platform startup Lens Immersive
- developer of advanced, low cost solar solutions and Brisbane based startup Redback Technologies
- Sydney start-up that allows you to show off your culinary skills with strangers at home and get paid for it, WelcomeOver
- leading global provider of integrated energy management solutions for the utility sector Landis+Gyr
Kristen Trappett, Australian GM, Incipio Australia, said: “After building a strong relationship with Howorth during my time at Cellnet, they were the natural choice to help grow the Incipio portfolio of brands in this market. I look forward to the great results we can deliver together.”
Australian start-up, WelcomeOver, who launched in May, were thrilled with the media coverage generated by Howorth and the impact the PR program has had on its business. With stories across national, consumer and business titles such as Huffington Post, Fairfax and News Corp, registrations on the service in the week of the launch went up by more than 50 per cent.
Brisbane-based startup, Redback Technologies, tasked Howorth with raising awareness of the company in B2B and trade media to educate a mainstream audience about its innovative technology and vision for a clean energy future. With more than 60 pieces of unique coverage in target media, upwards of 20 media briefings and four significant company announcements, Redback is now considered a major player and positioned as a thought leader. As a result of the exposure, the company is frequently approached for investment and sales opportunities, plus commentary from publications on climate change and renewable energy.
Aside from the new wins, Howorth’s work has been recognised in Australia and overseas, thanks to a slew of awards and finalist nominations. This included four CommsCon winner’s trophies for SAP and Al-Jazeera, and a finalist shortlist in the much-coveted Asia Marketing Effectiveness Awards.
The CommsCon wins included:
- Best Government Relations Campaign: Ogilvy PR Australia (comprising Parker & Partners and Howorth) for Al Jazeera English – The Release of Peter Greste
- Best Issues Management: Ogilvy PR Australia (comprising Parker & Partners and Howorth) for Al Jazeera English – The Release of Peter Greste
- The CommsCon Award for Collaboration: Howorth Communications with AMR and The Factuary for SAP Australia – SAP Australian Digital Experience Report
- Best Use of Research and Insights: Howorth Communications with AMR and The Factuary for SAP Australia – SAP Australian Digital Experience Report
Howorth was also shortlisted for six PR Week Asia Awards, winning bronze in Crisis or Issues Management. The six nominations were:
- ANZ PR Campaign of the Year: Ogilvy PR Australia (comprising Parker & Partners and Howorth) for Al Jazeera English – The Release of Peter Greste
- Crisis or Issues Management: Ogilvy PR Australia (comprising Parker & Partners and Howorth) for Al Jazeera English – The Release of Peter Greste
- Media Relations Campaign of the Year: for Ancestry – AncestryDNA
- Best Use of Analytics: Howorth, AMR and The Factuary for SAP – Australian Digital Experience Report
- Best Use of Broadcast: for Ancestry – AncestryDNA
- B2B Campaign of the Year: FleishmanHillard Singapore, Weber Shandwick Korea and Howorth for SAP – Innovation in Preventative Sports Medicine
On the global stage, Howorth was shortlisted for three global AMEC Awards and won silver in two categories: consumer and B2B. These awards are important because they recognise and celebrate exceptional work in putting research, measurement and analytics on the communications agenda. The three nominations were:
- Most effective consumer PR campaign: for Ancestry – AncestryDNA
- Most effective B2B PR campaign: Howorth Communications/Ogilvy PR Australia and The Factuary for SAP Australia – SAP Australian Digital Experience Report
- Best campaign in the Public and Not-For-Profit sectors: Howorth Communications/ Parkers & Partners, The Release of Peter Greste
Finally, Ogilvy Public Relations Australia was shortlisted as a finalist for PR Agency of the Year 2016 at the Mumbrella Awards, which are announced last week.
For further information, please contact: Sandra Renowden, WPP AUNZ on + 61 403 823 218