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Aug 27, 2014

Howorth shortlisted for the 2014 Asia-Pacific SABRE Awards

Howorth is delighted to announce it has been shortlisted as a finalist in three categories at the 2014 Asia Pacific SABRE Awards – one Diamond and the Gold for campaigns with Kronos, Ancestry.com.au and Twitter Australia.

In addition, Howorth is also a key part of the teams behind three Ogilvy PR Australia campaigns shortlisted as a finalist – one Diamond and two Gold for campaigns with Microsoft Australia and Canon.

“The SABRE Awards showcase the best the public relations industry has to offer and to be recognised for the high calibre of our work by our industry peers is a tremendous honour,” said Graham White, Group Managing Director, Howorth.

“ Howorth did extremely well in 2013 so it’s great to once again make it to the shortlist in 2014. It is our mission to create great campaigns that can lift and shift people’s thinking, and each of these entries does exactly that, with demonstrable business outcomes too.”

Kieran Moore, CEO, Ogilvy PR Australia, said: “In this rapidly changing world of digital and social media we constantly seek new ways for our clients to engage with their key stakeholders, so we are very excited about the prospect of collecting metal at this year’s Awards ceremony and being recognised for the outstanding campaigns we have delivered.”

Howorth nominations include:

AWARD: DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

Category: Measurement and Evaluation
Finalist Nomination: Kronos “Hidden Workforce” Campaign Kronos with Howorth, an Ogilvy Public Relations company

AWARD: GOLD SABRE AWARDS GEOGRAPHIC

Category: AUSTRALIA AND NEW ZEALAND
Finalist Nomination: A Commonwealth of Rock Ancestry.com.au with Howorth, an Ogilvy Public Relations company

Category: SOCIAL MEDIA CAMPAIGN
Finalist Nomination: Twitter’s 8th Birthday Celebration, Twitter Australia with Howorth, an Ogilvy Public Relations company

Ogilvy PR Australia nominations include:

AWARD: DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

Category: Reputation Management
Finalist Nomination: Ogilvy PR Joined Up with Microsoft to ignite an Innovation Movement, Microsoft Australia with Ogilvy Public Relations Australia

AWARD: GOLD SABRE AWARDS GEOGRAPHIC

Category: PUBLIC AFFAIRS
Finalist Nomination: Ogilvy PR Joins Up with Microsoft to Ignite an Innovation Movement
Microsoft Australia with Ogilvy Public Relations Australia

Category: INDUSTRY SECTORS – RESTAURANTS AND FOOD SERVICE
Finalist Nomination: KFC Newsroom, KFC with Ogilvy, Social@Ogilvy

Category: TECHNOLOGY (CONSUMER)
Finalist Nomination: Canon Shine, Canon with Ogilvy Public Relations

Across the region Ogilvy Public Relations and its various subsidiaries and operating companies are finalist in a record 40 awards in the Diamond and Gold categories of the 2014 Asia-Pacific SABRE Awards.

This year the Awards attracted a record nearly 1,400 entries from across the region, and according to Christopher Samuel, director of corporate engagement for Monsanto Asia-Pacific and one of the industry leaders who served on this year’s jury, the entries were “impressive in both quantity and quality” and made for a “robust and competitive,” Award system.

The winners will be announced on September 18 at the formal Awards Ceremony in Beijing.