Aug 28, 2013

Sabre Awards 2013

Ogilvy Public Relations Australia has left its mark in the upcoming  2013 Asia Pacific SABRE Awards, with 12 campaigns recognised. The finalists were selected from among a record haul of more than 1,000 entries from across the region, and the Gold winners will be announced at the annual SABRE Awards dinner in Shanghai on September 18.

Howorth had the strongest performance, with seven campaigns recognised, whilst Pulse Communications had three and Ogilvy PR Melbourne had two.

In the  Gold SABRES, Howorth and  Social@Ogilvy’s “Making Parents Say OMG About Office 365” for Microsoft Australia is shortlisted as a finalist in both the Australia and New Zealand Geographic Category and Product Media Relations. Howorth’s “The Block: If these Walls Could Talk” entry is also a finalist in the Product Media Relations category. In Technology (B2B), Howorth is a finalist with the “Microsoft: Innovation from Students to Start-ups” campaign.

Pulse has three campaigns shortlisted. “Being Silly for a Serious Cause: Carnival Cruise Lines Supports Red Nose Day” is a finalist in the Travel and Leisure category, whilst “FANTA Unbottle the Fun” is a finalist in the Social Media Campaign and “Get Smart at Ford HQ: A Dipped in Blue Immersion Event” brings up the trifecta in the Automotive Industry Sector.

Ogilvy PR Melbourne’s “BP Pink Pulp” is a finalist in the Retailers and Publicity Stunt.

Meanwhile, Howorth is already a winner in the  Silver SABRE Awards, winning Earned Media Broadcast Placement for its “The Block: If These Walls Could Talk” entry. Howorth also took out a Certificate of Excellence for “Rock Royalty: We Have A Commonwealth of Rock” in the same category. But it didn’t stop there, as Howorth also secured a Certificate of Excellence for Print Placement with its “Did My Ancestors Have a Tattoo?” entry.

Finally, Ogilvy PR Melbourne’s “BP Pink Pulp” also bagged a Certificate of Excellence for Publicity Stunt.

All in all, an outstanding effort from Ogilvy PR Australia.

Congratulations to all the teams and fingers crossed for the finalists in the Gold SABRES.