Viocorp delivers the world’s first live webcast of Palm Sunday Mass

Viocorp, one of Australia’s leading online video and digital media specialists, engaged Howorth public relations to spread the news about a momentous customer implementation.

For the first time in history, the Archdiocese of Sydney webcasted the Palm Sunday Mass with the Holy Father and the official handover of the World Youth Day Cross and Icon from Sydney to Madrid – using Viocorp’s online video technology.

Howorth would typically liaise with technology and marketing media to communicate the news. However, considering the size of the announcement with Catholic Communications, Howorth wanted to raise the bar in spreading the word.

SBS does not generally speak with vendors, but Howorth managed to successfully secure a segment on a Sunday edition of “World News Australia”, which featured a Viocorp interview and Viocorp brand placement. The segment was aired between a breaking news story about Guantanamo Bay and SBS’s Dateline program.

Howorth also secured interest from SBS’s “World News Australia” program and worked closely with their production team for several weeks to ensure that SBS was provided with the unique content they needed.

Howorth was able to coordinated a live interview between Cardinal George Pell and SBS while the Cardinal was in Rome. Howorth also coordinated an interview of  Viocorp’s CEO, Ian Gardiner, at the Viocorp offices in East Sydney to talk about the use of webcasting technology for such an important religious event.