Howorth donates laptop to Livewire Hospital Program

Howorth recently visited Liverpool Hospital in Sydney to take a look at the Livewire on Wheels hospital trolley and laptop we donated to the children’s ward through Livewire’s Hospital Program, and to see the program in action. The Livewire Hospital program provides bedside access to Livewire’s online community for hospitalised young people.

Livewire, an initiative of the Starlight Children’s Foundation, is a free and safe online community, which aims to improve the emotional and social wellbeing of young people aged over 10 and under 21, living with a serious illness, chronic health condition or disability.

Howorth made a decision to drop by the hospital with the Livewire team to see first-hand how our donation and this fantastic initiative are enhancing the lives of young people in hospital.

Howorth’s Ellie Shaddick said: “We were fortunate enough to meet some of the children and their families and witness how important the Livewire community is and the impact it has on their stay in hospital – playing games and chatting online with other children that are in a similar situation. 

“It was certainly a rewarding experience to see how our donation is helping to bring some welcome distraction for these children from the reason why they find themselves in hospital.”

Howorth has been providing PR support for Livewire since its inception in 2009. For more information about Livewire visit www.livewire.org.au

Howorth has also been a long term supporter of the Starlight IT Fund for Kids, which is now celebrating its tenth year. The IT Fund for Kids, which is supported by Australia’s ICT community, raises money to improve the quality of life for children living with serious illness, disability or autism, running Starlight Rooms at numerous children’s hospitals across Australia. Graham White, Howorth’s Managing Director, has been an ambassador for the fund since 2005. More information can be found at www.itfundforkids.org.au.

Howorth shortlisted for Asian Marketing Effectiveness Award

Howorth has been shortlisted in the 2009 Asian Marketing Effectiveness Awards. The nomination is for Howorth’s Livewire campaign, in the ‘Most Effective Use of PR’ category.

The Asian Marketing Effectiveness Awards seek to identify the region’s top creators, and reward insightful strategies that add value to consumers, and truly define and build habits.

The shortlisting for the award is the latest acknowledgment for Howorth’s work. Livewire is an initiative of the Starlight Children’s Foundation and the Howorth campaign, titled ‘new social network is a real Livewire for Australia’s sickest youths‘, has been hailed a massive success by media and health care professionals, Livewire member parents and the Starlight Children’s Foundation.

Winners will be announced on the 26th of May, 2009, but for more information on the awards or to check out the details, click here.