Look who’s talking? Research findings on employee communications

How are Australian organisations managing employee communications during the downturn?

Our sister agency Impact Employee Communications set about  to answer this question and the results were no less than surprising.

Key findings:

• Change communication in these economic times is not seen as a ‘must have’ with 28 percent of respondent organisations affected by the downturn not communicating likely impacts to employees

• More attention is being paid to organisational values with respondents agreeing there has been a renewed focus on them since the downturn

• Despite an external boom, respondent organisations do not anticipate internal use of social media will change significantly over the next 12 months

Impact engaged Sweeney Research to survey 100 public and private sector organisations across a range of industries in Australia. Interviews were conducted with senior business decision-makers responsible for employee communication in large organisations with more than 200 full-time workers from blue and white-collar and service-based roles.  See the full report here.