Howorth receives Highly Commended award for “Telstra Productivity Indicator” campaign

At last Monday night’s national PRIA Golden Target Awards in Darwin, Howorth received more recognition for its excellent public relations work.

This time, hot on the heels of the its Commended Award in PRIA’s New South Wales state awards, the Telstra Productivity Indicator campaign went one better and received a Highly Commended award in the Business-to-Business marketing category. This campaign, which was in its second year, reinforces Telstra’s Enterprise & Government position as a thought leader in technology, business and productivity. The campaign has successfully positioned the company as a trusted advisor, offering strategic advice, industry insights and world-class technology to enterprise and government.

This campaign has been Howorth’s most awarded, having previously scooped PRIA awards when first launched in early 2009, and going on to get international recognition.

Major global award for Howorth & more nominations

Hot on the heels of the PRIA NSW award for the Telstra Productivity Indicator campaign, Howorth won the coveted worldwide WPP Public Relations WPPed Cream Crème de la Crème award, for the same campaign. According to Sir Martin Sorrell, CEO WPP: “Every year WPP companies succeed in producing the exceptional with greater and greater consistency: and that, to me, is the real test of professional excellence. The one-off masterpiece is to be welcomed and rewarded – but permanently high standards deserve our highest praise.”

Marcia Silverman, the public relations jury chairman, said: “The competition has grown tremendously as we enter the fourth year of the WPPED Cream awards. The entries, which came in from all over the world, were of the highest calibre of work. This year we had an astounding 28 submissions for consideration from more than ten different agencies in the Public Relations/Public Affairs categories of: business-to-business, consumer marketing, and corporate & public affairs. After careful consideration, I’m happy to announce that the PR Crème de la Crème winner for 2010 has been awarded to Ogilvy Public Relations Worldwide/Howorth out of Sydney, Australia. Their superior efforts for the Telstra Corporation allowed their client to have a marked increase in sales while outperforming competitors. We all agreed that their efforts to innovate their clients reputation and business-to-business offerings merited this highest of distinctions.”

Given the competition for these awards, this is an outstanding achievement for Howorth.

And the news just gets better.

Yesterday, the shortlisted finalists for the PR Week awards Asia Pacific were announced, and Howorth is shortlisted for four awards. In total, Ogilvy Public Relations Australia has been shortlisted for 12 awards in 11 categories. The winners will be announced on Monday 22 November in Hong Kong.

The campaigns shortlisted are:

Category: Technology Campaign of the Year
Campaign: Citizen Mayors of Sydney Unite
Client: Microsoft Australia

Category: Best Use of Digital
Campaign: Citizen Mayors of Sydney Unite
Client: Microsoft Australia

Category: Business-to-Business Campaign of the Year
Campaign: TP12 Powerful PR addresses the productivity gap
Client: Telstra

Category: Product Brand Development Campaign of the Year
Campaign: Australia – Who do you think you really are?
Client: Ancestry.com.au

Finally, Howorth will discover on October 5 whether it has won an award at the 2010 Platinum PR Awards. The nomination is for Howorth’s Microsoft Australia Windows 7 Launch: “Windows 7 Was My Idea”, in the product category.

Telstra Productivity Indicator scoops another award for Howorth

Last night at the Public Relations Institute of Australia’s (PRIA) annual NSW State Awards for Excellence event, Howorth was the proud recipient of another award.

This time, we received a Highly Commended award in the Business-to-Business marketing category for the “Telstra Productivity Indicator” campaign, launched for the second consecutive year in February 2010. The goals of the campaign are to demonstrate Telstra Enterprise & Government as a leader in technology, business and productivity , as well as successfully position the company from a transactional leader to a trusted advisor offering strategic advice, industry insights and world-class technology to the C-Suite across public and private enterprises in Australia.

Highlighting how tough it is to win a PRIA Award, Howorth was the only winner in the Business-to-Business category. As a result of this award, the campaign is now in the running for PRIA’s Golden Target national awards, which will be unveiled at the national conference in Darwin on 25 October.

Congratulations team and fingers crossed for more recognition!

Golden Targets PR awards winners revealed

The winners of The Golden Targets, the Australian PR industry’s main awards event, were announced this week at the national conference in Brisbane.

Having picked up two awards from the New South Wales event earlier in the month, Howorth was once again picking up more accolades. In the Business to Business category, we were Commended for Identifying the Gap: The Telstra Productivity Indicator commissioned by Telstra Enterprise & Government.

In the Health Organisations category, we were Highly Commended for Social Network is Livewire for Sick Kids commissioned by Livewire.

Our trophy cabinet just got a whole lot bigger. Next up are the PR Week Awards in November, where the Telstra campaign is a finalist once again.

Howorth Scoops two PRIA Awards

Last night, Howorth scooped two awards at the Public Relations Institute of Australia’s NSW 2009 Awards ceremony in Sydney.

Identifying the Gap: The Telstra Productivity Indicator commissioned by Telstra Enterprise & Government was commended in the Business to Business category and Social Network is Livewire for Sick Kids commissioned by Livewire was highly commended in the Health Organisation category.

Our Ogilvy colleagues, Impact Employee Communications, were also successful, with the Live Positively Festival commissioned by Coca-cola South Pacific commended in the internal communications category.

Howorth and Impact are now both looking forward to the Golden Target awards at PRIA’s National Conference on October 26, as all three campaigns are in the running for further industry acknowledgement.

Livewire is also named as a finalist in PR News’ Platinum PR Awards, to be announced on October 21 at the Grand Hyatt in New York City.