Australia faces widening ‘productivity gap’

Australia’s productivity gap – the difference between productivity expectations and action – has widened from 29 per cent in 2009 to 34 per cent this year, according to new Telstra research.

Underlining the findings of the Government’s Intergenerational Report, the Telstra Productivity Indicator research found that improving customer service and productivity are the key priorities for Australian organisations, ranking 78 per cent and 76 per cent respectively

The Productivity Indicator also found that only 42% of decision makers measure productivity, have a target and know what that target is compared with 49% in last year’s report.

The Telstra Productivity Indicator was the brainchild of Howorth and sister agency Parker&Partners and is now in its second year.  The report has already received widespread media coverage in Australia.

For more information please visit http://www.interactivemediarelease.com/back/productivity