New business wins for Howorth

Howorth has recently won a slew of new clients for its business to business, digital lifestyle and technology practices:

CTI and mySmart

CTI and mySmart provide the latest technology and energy saving solutions to existing or new buildings that make them smarter, more efficient and better work environments. Howorth will be providing CTI and mySmart with a sustained communications program to help drive awareness, preference and credibility for both brands.

The program will aim to position CTI and mySmart as the market leader, whilst building long term brand equity with key customers, buyers and stakeholder groups.

Try & Byte

Howorth has won the account for Try & Byte, one of Australia’s leading Macintosh software, games and accessory providers.

Howorth has been engaged to specifically assist in introducing Try & Byte’s existing and new product ranges to the media, with the ultimate goal of driving sales online and through retailers.

To achieve objectives and reach the target market, Howorth will engage with consumer and lifestyle media as well as mainstream, technology and street press.

Blue Reef

Blue Reef is a leading Australian Internet Management vendor focused on developing products and services for education institutions, as well as small to medium businesses.

With the launch of its new Internet Management solution, MySonar, Blue Reef has engaged Howorth to create a campaign style public relations program that will speak to consumer and business media, as well as education and technology verticals. Some of the media results to-date includes profile stories in The Age, The Sydney Morning Herald, Computerworld, CIO online, TechWorld  and ARN.