Howorth adds new talent for 2010

We’ve kicked off 2010 with some great new talent joining Howorth.

Fresh off the boat from some of the top tech PR firms in London, we have two Account Managers – Ellie Shaddick and Georgina Bonner. Both have decided to leave the cold and damp London lifestyle to set up home in Sydney. We look forward to drawing on their experiences working with some big brands include BlackBerry, T-Mobile, Business Objects and Rentokil Initial.

In addition, but closer to home, we welcome senior account manager, Le Tran, who joins Howorth from a local technology PR firm. Le is looking to build on her corporate communications experience and is playing a key role in our emerging corporate and B2B practice. Having rapidly settled into Howorth, Le is currently taking a four-week sabbatical in Vietnam for some humanitarian work in an orphanage, cancer hospital and women’s shelter.

After five years working as a high school English teacher, senior consultant Lauren Sewell sought a more creative outlet and has decided PR is will satisfy her career goals. Drawing on her experience in the education sector and her excellent writing skills, Lauren is a valuable addition to the team.

Finally, we welcome Alice Ridgway to Howorth, who joins as a senior consultant with more than three years’ PR experience in technology, consumer and not for profit. Alice previously worked on brands including Fairfax Digital, 3Com, Tipping Point and Parrot, as well as consumer clients such as pet food manufacturer Hills Pet Nutrition. Most recently Alice worked for the World Wide Fund for Nature (WWF) as a writer during the 2009 Earth Hour – Vote Earth campaign, where she gained valuable experience in executing a global PR campaign with a strong social media focus.

NRMA Kokoda Project: PR highlights successful HR

Howorth is a tech PR agency, right? So why did NRMA Motoring & Services hire Howorth to run a corporate public relations campaign?

Howorth offers both technology and business communication and was engaged to promote a unique human resources program called the NRMA Kokoda Project.

The PR strategy resulted in an influential profile raising campaign executed through business, consumer and vertical media.

About NRMA Kokoda Project
The Kokoda Track is a muddy jungle trail linking the North and South coasts of Papua New Guinea. It was the scene of bitter fighting between Australian and Japanese forces during World War Two and crosses some of the most rugged terrain in the world.

It was also chosen as the perfect location to stage a leadership exercise by NRMA Motoring and Services, a mutual company with 2 million members and 1,400 employees across Australia and New Zealand.

Devised by leadership consultant Bruce Hayman, the NRMA Kokoda Project employed a reality TV approach to solve a typical HR problem: encouraging a large workforce to work better together.

Howorth’s PR Solution
When the project finished, Howorth was engaged to work with NRMA’s in-house public relations team to generate coverage in leading business, consumer and regional media.

Playing to the strengths of the project spokespeople, interviews appeared across television, radio, print and online media, including the Australian Financial Review BOSS magazine, ABC radio, Sky News Business Channel, Qantas Inflight Radio, WIN TV, Canberra Times, Human Capital and numerous local and regional titles.