GRAND SLAM: Maria Sharapova launches Motorola S705 Bluetooth MP3 Player
February 25, 2009 by Derek Lau
Filed under Case studies, Digital Lifestyle, Featured Content
With the Australian Open in full swing, Howorth leveraged Motorola’s association with top ranking women’s tennis player, Maria Sharapova, to generate buzz and excitement around the launch of the new SoundPilot S705.
Campaign highlights:
- Exclusive interview on Channel 7’s Today Tonight with Maria Sharapova demonstrating the Motorola Soundpilot against a backdrop Motorola’s pink batwing branding. The interview reached a national audience of over 1.4 million viewers
- National and online coverage on Channel 10’s Sports Tonight, The Age, Herald Sun, The Australian and news.com.au
- Media coverage syndicated internationally to more than 75 countries.
Campaign key steps:
- Exclusive invite-only media event attended by more than 40 media, including TV, print, radio and online news at Crown Towers in Melbourne. The active lifestyle themed event, featured a hosted Q&A session with Maria Sharapova
- Pre-placed promotions with top rating media offering signed Motorola merchandise
- Extensive product review and media outreach program.
