Telstra Productivity Indicator scoops another award for Howorth

Last night at the Public Relations Institute of Australia’s (PRIA) annual NSW State Awards for Excellence event, Howorth was the proud recipient of another award.

This time, we received a Highly Commended award in the Business-to-Business marketing category for the “Telstra Productivity Indicator” campaign, launched for the second consecutive year in February 2010. The goals of the campaign are to demonstrate Telstra Enterprise & Government as a leader in technology, business and productivity , as well as successfully position the company from a transactional leader to a trusted advisor offering strategic advice, industry insights and world-class technology to the C-Suite across public and private enterprises in Australia.

Highlighting how tough it is to win a PRIA Award, Howorth was the only winner in the Business-to-Business category. As a result of this award, the campaign is now in the running for PRIA’s Golden Target national awards, which will be unveiled at the national conference in Darwin on 25 October.

Congratulations team and fingers crossed for more recognition!

Howorth shortlisted for Asian Marketing Effectiveness Award

Howorth has been shortlisted in the 2009 Asian Marketing Effectiveness Awards. The nomination is for Howorth’s Livewire campaign, in the ‘Most Effective Use of PR’ category.

The Asian Marketing Effectiveness Awards seek to identify the region’s top creators, and reward insightful strategies that add value to consumers, and truly define and build habits.

The shortlisting for the award is the latest acknowledgment for Howorth’s work. Livewire is an initiative of the Starlight Children’s Foundation and the Howorth campaign, titled ‘new social network is a real Livewire for Australia’s sickest youths‘, has been hailed a massive success by media and health care professionals, Livewire member parents and the Starlight Children’s Foundation.

Winners will be announced on the 26th of May, 2009, but for more information on the awards or to check out the details, click here.