Howorth shortlisted for Asian Marketing Effectiveness Award

Howorth has been shortlisted in the 2009 Asian Marketing Effectiveness Awards. The nomination is for Howorth’s Livewire campaign, in the ‘Most Effective Use of PR’ category.

The Asian Marketing Effectiveness Awards seek to identify the region’s top creators, and reward insightful strategies that add value to consumers, and truly define and build habits.

The shortlisting for the award is the latest acknowledgment for Howorth’s work. Livewire is an initiative of the Starlight Children’s Foundation and the Howorth campaign, titled ‘new social network is a real Livewire for Australia’s sickest youths‘, has been hailed a massive success by media and health care professionals, Livewire member parents and the Starlight Children’s Foundation.

Winners will be announced on the 26th of May, 2009, but for more information on the awards or to check out the details, click here.