Ogilvy 360 Digital Influence appoints seven new specialists on the back of strong and continued growth
Ogilvy’s social media practice 360 Digital Influence, part of STW Group, has added another seven employees to its team on the back of significant growth and demand for social media expertise. Ogilvy will also unveil a further two appointments in August.
Since the April 2009 arrival of Brian Giesen, Regional Director of Ogilvy 360? Digital Influence, the practice has grown to 14 specialist practitioners. In that short time, the practice has seen revenue growth of 440%.
Graham White, Managing Director of Ogilvy 360? Digital Influence Australia, said the practice has experienced rapid growth from day one. “Our growth, both in people and financial performance, reflects the ongoing demand from clients across the Ogilvy Group for strategic counsel and the creation and execution of powerful social media strategies – integrated with other marketing and communications disciplines.
“We’re seeing clients continuing to push more funds into ongoing social media activity. As such, we are also adding two more hires in August to ensure we can fulfil that demand and continue to be at the forefront of social media and digital engagement in Australia.”
Ogilvy 360? Digital Influence also became the most awarded social media team in the region after winning ‘Digital Agency of the Year’ by the region’s highly coveted Holmes Report Specialist Agencies of the Year Awards in April.
Giesen said the practice was extremely proud to receive this award as it recognised the consistent and disciplined delivery of outstanding work by the team.
“This is an excellent achievement which is particularly rewarding given the challenges of growing demand as digital influence skills and successful execution become increasingly important to all of our clients,” said Giesen.
“We’re thrilled to have another new wave of experienced talent joining us. They bring with them an array of knowledge and expertise in strategic digital planning, video content creation, analysis and analytics and community management.”
The seven new hires include two Digital Strategists and five Digital Analysts. They are:
- Lachlan Hibbert-Wells, joining as a Digital Strategist from Daemon Group where he was a Digital Planning Director;
- Megan Anhalt, joining as a Digital Strategist from US-based DoSomething.org, where she was Director of Media and Talent Relations;
- Mitch Phillips, joining from OMD as a Digital Analyst to work across a number of the practice’s consumer and natural resources sector clients;
- Gregory Tan, joining as a Digital Analyst from an online retail start-up in Melbourne;
- Mark Redshaw, joining as a Digital Analyst after three years as a researcher and sub-editor at online business information service, IRD Group;
- Melanie Vaz, joining as a Digital Analyst after working in Ogilvy PR since 2009. She is currently completing Award School through the Communications Council;
- Nathalie Bulsing, joining as a Digital Analyst following four years as a microbiological analyst in The Netherlands.
Ogilvy 360? Digital Influence is Ogilvy’s industry-leading social media and word of mouth marketing practice designed to help brands in an era of changing sources of influence. It is part of Ogilvy PR Australia, a joint venture between Ogilvy PR Worldwide and STW Group, Australia’s leading marketing content and communications services group.
Ends
For further information:
Tessa Sexton
STW Group
+61 421 098 674
The Ogilvy 360 Digital Influence team is now hiring!
February 22, 2011 by AdamClatworthy
Filed under Blog
Digital Influence Strategist – B2B/Technology
Sydney (Australia) – Full Time
Description
The Ogilvy 360 Digital Influence/Sydney team are the word of mouth agency (within an agency) focused on creating conversations online, engaging with new influencers and building community for some of the most important brands in Australia and in the world.
Currently we’re looking for a Digital Influence Strategist specialising in B2B & Technology. Our ideal candidate will have 2+ years of direct experience in executing social and/or digital media strategies for a technology or B2B company, understand the relevance of social media to this audience.
More specifically, we need someone who can evaluate a client’s business problem and develop a comprehensive digital strategy that includes social media outreach, online marketing, development of user experiences, search visibility programs and innovative ways to engage people. He/she must be fluent in all aspects of social media and technology. They might even have their own blog.
Areas of expertise:
- Social media planning
- Blogs, blogger relations and outreach
- Web 2.0 development
- Microcasting (video sharing and broadband channels)
- Search visibility including multimedia
- Public relations
- B2B/Technology
Apply here
Digital Influence – Community Manager (B2B/Tech)
Sydney (Australia) – Full Time
Description
The Ogilvy 360 Digital Influence/Sydney team are the word of mouth agency (within an agency) focused on creating conversations online, engaging with new influencers and building community for some of the most important brands in Australia and in the world.
We’re looking for a Community Manager to join our growing team in Sydney working primarily with technology & B2B teams. We’re looking for someone who is hard working, passionate about social media and/or digital marketing and is looking to gain experience in Sydney’s leading communications agency. In this role, the community manager will be responsible for:
- Managing Listening Posts for clients and interpreting trends & insights
Growing communities of friends, fans and followers for major Australian and global brands online - Identifying people who are influential & relevant online (using Ogilvy 360 DI’s influencer mapping model)
- Conducting outreach to bloggers and online influencers using our Blogger Outreach Code of Ethics (see: http://blog.ogilvypr.com/wp-content/uploads/blogger-outreach-code-of-ethics.pdf)
- In this entry level position, there is unlimited scope to grow within the 360 Digital Influence team.
Apply here
Socialising the enterprise: a chat with Ogilvy 360DI’s John Bell
John Bell, global managing director of Ogilvy 360 Digital Influence, visited Australia last week and spoke to BNET about the concept of socialising the enterprise.
John shares his thoughts with BNET’s Phil Dobbie on the opportunities and challenges that business leaders will likely encounter when devising and deploying social media strategies. He also explains the reasons why it’s important to make social media part of the corporate-wide strategy that promotes long term engagement.
Listen to the interview here:
