Social Media

The emergence of social networks, blogs and the wave of consumer generated media has created new patterns of influence and is changing the public relations industry. No longer from the centre, or top down, we find communications evolving towards a culture of two-way conversations and away from the established model of one-way messaging.

“Digital” is bigger than just a new channel or format. Digital is part of a larger transformation of how people get information, who they listen to, and are ultimately influenced by.

With the explosive growth of online media, especially social media, consumer word of mouth and new technologies springing up every day, as public relations practitioners we have to understand these changes and put them into practice for ourselves and our clients to reach business objectives today.  That discipline is what Ogilvy Public Relations call 360 Digital Influence.

Ogilvy Public Relations 360° Digital Influence is a global, word of mouth marketing discipline that uses new technologies and social media methods to create new communications strategy and programs. We have a methodology for identifying and engaging influencers - important bloggers, online community members, traditional influencers and a new breed of influencer that looks like you and me. Successful social media programs are more than connecting with the most popular bloggers. We also activate networks of people – social networks, groups, communities and affinity groups online – to participate, share and recommend products, services and issues. By creating engaging experiences and inviting influencers and networks to participate in a way they find valuable, we can amplify the most trusted form of communication today – word of mouth.

We create comprehensive digital strategy for clients who want to engage customers or constituents in direct conversation. We both plan programs and we design and build. While our programs are custom planned for each client there are four fundamental parts to every Digital Influence Strategy. These include Listening, Planning, Engagement and Measurement.

For more information visit http://blog.ogilvypr.com