Technology
With a 15 year-plus heritage in technology and telecommunication public relations, Howorth has strong expertise in developing and implementing integrated communications plans for services, carriers, software and hardware companies. Our experienced team of professionals are not only experienced PR practitioners, but also have a deep understanding and knowledge of the technical side of our clients’ businesses.
We pride ourselves on being able to understand how technology can help business, but more importantly relate it to the wider business issues companies may face. Gone are the days of having technology for technology sake – we help our clients show their true value to their audiences.
Market leaders
We enjoy working with market leaders just as much as showcasing the challenger brands, who seek to disrupt a marketplace with the latest technology. We believe we provide clients with a unique blend of strategic counsel and tactical execution in the technology field – a proven method to help companies become leaders in their fields.
Our experience ranges from:
- Launching the latest self-service technology at Woolworths in conjunction with our client, NCR
- Working with the Victorian Government and our client Satyam to launch a new technology centre of learning and excellence
- Helping niche challenger brands such as Global Speech Networks explode into the hosted technology market with a unique offering
- Conducting media influencer campaigns with Microsoft
For further information on our technology and telecommunications practice, please contact Graham White on +61 2 8281 3808 or email graham@howorth.com.au
