Howorth and Social@Ogilvy are celebrating today after scooping a Gold SABRE in Product Media Relations at last night’s 2013 Asia-Pacific SABRE Awards in Shanghai. These awards celebrate the best PR campaigns in the region. It was also a good night for Ogilvy PR throughout the region, taking home six Gold trophies and the Platinum SABRE Award for the best PR program of 2013.
Howorth and Social@Ogilvy won the Gold SABRE for the “Making Australian Parents Say “OMG” About Office 365” campaign with Microsoft Australia. This campaign, to launch Office 365 Home Premium, combined public relations and social media to create conversation and excitement about the launch of Office 365 Home Premium. This included inviting parent influencers to crowd-source 365 ways – or #OMGTIPS – that Office 365 can help create more time for the family – from the kitchen to the classroom. generate positive conversation among Australian parents and excitement around all of the ways that Office can support the modern family, and begin a platform to build authentic relationships with online influencers.
The campaign rolled out in three phases, building interest and awareness among parent influencers over a two-month period culminating at the 2013 Digital Parents Conference – Australia’s largest annual gathering of parent bloggers and influencers. And, ultimately, we made Australian mums and dads so excited about Excel, Word, PowerPoint and other products in the Office 365 product suite that they said “OMG”!
Ogilvy Public Relations Australia has left its mark in the upcoming 2013 Asia Pacific SABRE Awards, with 12 campaigns recognised. The finalists were selected from among a record haul of more than 1,000 entries from across the region, and the Gold winners will be announced at the annual SABRE Awards dinner in Shanghai on September 18.
Howorth had the strongest performance, with seven campaigns recognised, whilst Pulse Communications had three and Ogilvy PR Melbourne had two.
In the Gold SABRES, Howorth and Social@Ogilvy’s “Making Parents Say OMG About Office 365” for Microsoft Australia is shortlisted as a finalist in both the Australia and New Zealand Geographic Category and Product Media Relations. Howorth’s “The Block: If these Walls Could Talk” entry is also a finalist in the Product Media Relations category. In Technology (B2B), Howorth is a finalist with the “Microsoft: Innovation from Students to Start-ups” campaign.
Pulse has three campaigns shortlisted. “Being Silly for a Serious Cause: Carnival Cruise Lines Supports Red Nose Day” is a finalist in the Travel and Leisure category, whilst “FANTA Unbottle the Fun” is a finalist in the Social Media Campaign and “Get Smart at Ford HQ: A Dipped in Blue Immersion Event” brings up the trifecta in the Automotive Industry Sector.
Ogilvy PR Melbourne’s “BP Pink Pulp” is a finalist in the Retailers and Publicity Stunt.
Meanwhile, Howorth is already a winner in the Silver SABRE Awards, winning Earned Media Broadcast Placement for its “The Block: If These Walls Could Talk” entry. Howorth also took out a Certificate of Excellence for “Rock Royalty: We Have A Commonwealth of Rock” in the same category. But it didn’t stop there, as Howorth also secured a Certificate of Excellence for Print Placement with its “Did My Ancestors Have a Tattoo?” entry.
Finally, Ogilvy PR Melbourne’s “BP Pink Pulp” also bagged a Certificate of Excellence for Publicity Stunt.
All in all, an outstanding effort from Ogilvy PR Australia.
Congratulations to all the teams and fingers crossed for the finalists in the Gold SABRES.
Ogilvy PR Australia boosts content capabilities with appointment of influential TV producer and journalist to Howorth
Ogilvy PR Australia has appointed TV journalist Helen Frost to join Howorth, business to business and technology specialist consultancy and part of Ogilvy PR Australia, as Content and Editorial Manager.
A journalist with 14 years’ experience, Frost worked at Channel Nine, Sky News and Haymarket Media. She has joined Howorth to focus on delivering new content capabilities for owned, earned and paid media.
“We’re delighted to welcome Helen to Howorth and Ogilvy PR, and excited to have someone with her editorial and content experience join the team,” said Graham White, Managing Director, Howorth. “Helen’s longstanding career as a TV producer and reporter for some of Australia’s leading broadcast networks will bring first class editorial and content expertise to Howorth and the Ogilvy PR group, growing our capability in this rapidly expanding area.
“With the ongoing shift in the communications and media landscape and the opportunity for brands to communicate directly with consumers through a wide variety of online media, Helen will be an enviable resource for both our current and future clients,” White continued.
Frost will play a specific role on some of the agency’s core clients, contributing to media and content strategy as well as production. In addition to her role in Howorth, she will also work closely with others in the agency to broaden Ogilvy PR’s content offer, which is being led by Social@Ogilvy’s newly appointed Managing Director, Yianni Konstantopolous.
Frost is excited about joining the communications industry at such a progressive time. “It’s a time of significant change in the media and PR industry, and this is a terrific opportunity to help drive that change in a way that‘s going to extend Howorth’s boundaries to the benefit of its clients,” she said.
“Storytelling is always at the centre of my experience. My background in TV, print and online, will not only help my colleagues and our clients, but it will also pave the way for PR and social to charge ahead in content creation,” Frost continued.
“I believe there are only a few PR agencies currently capitalising on these opportunities to create engaging and relevant content through traditional media – and owned channels at the same time. Howorth is a progressive agency and I look forward to ensuring we seize the opportunities and remain at the forefront of the industry.”
Frost was most recently a producer across Nine’s daily news bulletins, including The Today Show, and prior to that ran the Prime7 newsroom for Central Western NSW. As the senior reporter she covered issues important to regional Australia such as renewable energy, transport and most importantly innovations in health.
“We are looking forward to working with the Howorth team again and leveraging its consumer expertise in PR and social media,” said Ms Thomas, National Marketing Communications Manager, Toshiba (Australia) Pty Limited.
Howorth previously worked for Toshiba for six years and teams-up with Toshiba again from 13 February 2013.
Contact details for the Howorth PR team will be communicated in due course.
OgilvyEarth rings opening bell at New York Stock Exchange to celebrate Carbon Disclosure Project report
OgilvyEarth Global President Kim Slicklein today joined Paula di Perna, the Strategic Advisor of the Carbon Disclosure Project (CDP), to ring the opening bell of the New York Stock Exchange. CDP is a non-profit organisation that provides a global system for thousands of companies and cities to measure, disclose, manage and share environmental information. It does in part this by working with 655 institutional investors holding US$78 trillion in assets to encourage companies to improve environmental disclosure and performance.This is instrumental in global efforts to drive greenhouse gas emission reductions and promote sustainable water use.
The ringing of the bell marked the launch of CDP’s annual S&P 500 report looking at how the largest US companies are managing their financial risks from environmental issues. OgilvyEarth is CDP’s official Communications Partner and the two organisations work closely together to ensure that CDP’s important environmental messages resonate.
CDP is a great partner for OgilvyEarth here in Australia. CDP’s Australian office is located at Ogilvy House in Sydney, and CDP shares OgilvyEarth’s commitment to professional excellence. In a 2012 survey of 850 sustainability professionals carried out by GlobeScan/SustainAbility, CDP was ranked as the most credible rating system in the world, beating the Dow Jones Sustainability Index and FTSE4GOOD.
See the ringing of the NYSE bell here:
You can find out more about CDP on their website: https://www.cdproject.net/
Utilise your existing experience and make your mark at a standard-setting agency with the brightest minds.
Leading technology agency – Howorth – is looking for an ambitious Account Manager or Senior Account Manager who can build a career working with some of the world’s best technology brands. You need to be passionate about enterprise technology and telecommunications, with at least 5+ years experience.
We’re looking for someone who loves a busy team environment and is passionate about creative ideas and achieving results that make a difference. You’ll need to be a ‘grown up’ and take responsibility for numerous projects and provide excellent client service using your industry knowledge and PR skills.
Here’s the expertise you have, that we’ll build on:
· Tight project management – including from formulation to evaluation.
· Strong communications/editing skills and the ability to teach and guide junior colleagues.
· Credible counsel and creativity that make your clients trust you.
· Good understanding of B2B social media experience
· Management skills that build the productivity of your team.
· Thorough insight and control of your clients’ budgets.
· Heavy hitting media skills and experienced understanding of key business & technology media.
You will also benefit from Ogilvy PR’s impressive benefits. Interested? Please email your CV to firstname.lastname@example.org
What do Jodhi Meares, Jules Lund, Akira Isogara and Romance Was Born have in common? They all hung out with us at an exclusive launch for Canon’s new PowerShot G1X in Sydney.
Canon came to us with a challenge – drive the G1X beyond the tech and photography pages and push it into the consumer lifestyle space where the target market likes to read, watch, listen and tweet. Our mission was to make the PowerShot G1X relevant to their lifestyle.
How did we do it? We rounded up 20 of Australia’s most creative minds to take part in what we called The G-Case Project. We called on a range of influential Aussies, from artists to designers and media personalities. In exchange for their very own G1X, we asked them each to re-design a camera case inspired by the camera itself.
The Project resulted in an awesome array of creative camera cases – or what we called G-Cases. To showcase the G-Case Project we held a VIP media event at a hole-in-the-wall gallery in Sydney, where top-tier fashion, travel, retail and consumer lifestyle media and influential bloggers, met, mingled and talked all things Canon.
For Canon, The G-Case Project was unlike anything the brand had embarked on in Australia before. It propelled the G1X onto the agendas of consumer lifestyle media and bloggers, and got the brand talking about its products with key influencers in the Australian market.
OgilvyEngage develops strategies and communication campaigns that enable companies to motivate and assist consumers and other stakeholders to adopt socially-beneficial behaviours that are good for individuals, good for society, and good for business.
Tom Beall, Managing Director of OgilvyEngage, joined the Australian team this week to introduce the new practice at a breakfast panel event, Ogilvy On… win, win and winning. Moderated by ABC’s Tony Jones, Tom was joined on the panel by Carey Badcoe, Chief Executive of Australian Business and Community Network; Greg Bourne, Acting Chair of Australian Renewables Energy Agency; Wayne Burns, Director of The Allen Consulting Group; Tim O’Leary, Chief Sustainability Officer at Telstra; and Michael Traill, Chief Executive of Social Ventures Australia.
Tom said that while some think that influencing public behaviour movements to support socially desirable outcomes is the distinct purview of governments or nonprofits, changes to the economy and to society are mandating new approaches. “Adding behaviour change leadership from the private sector to that of government and public interest organisations will create a multi-faceted approach with exponential benefits”, he said.
OgilvyEngage will be led in Australia by Lelde McCoy, Managing Director of Ogilvy Public Relations Melbourne. Lelde has more than 25 years’ experience in strategic planning for integrated brand and reputation communications and behaviour change campaigns. Her teams have worked on some of Australia’s most important social issues including road safety, obesity, smoking control, cancer prevention, responsible alcohol consumption and sustainability and looks forward to extending her portfolio in the area of corporate social marketing.
Lelde said: “OgilvyEngage will help companies assess behaviour change opportunities, better understand the motivations of their consumer audiences, and design results-oriented messages, strategies and programs. And this can increase the impact of their CSR commitments. For example, changing the components of personal behavior, such as attitudes, motivations, or abilities, can prompt people to take medications regularly, encourage the routine purchase of healthier food products, motivate home safety preparedness, increase financial responsibility, and more.”
In conjunction with the global launch of OgilvyEngage in May, the agency has released the latest in its thought-provoking Red Papers series™. From Cause to Change: The business of behaviour discusses how companies can reap meaningful and measureable business performance and return on investment from socially-beneficial behaviour change programs.
What If? is an attitude we adopt at Ogilvy PR that challenges the status quo and drives our culture forward. Through askingWhat If? we improve the quality of our thinking and creativity, and strive to constantly push boundaries and discover new ways to communicate. We believe that if we keep asking What If?, at some point we will be rewarded with the response Why Not?
The objective of Ogilvid is to realise the importance of content in our every day lives as communicators. The brief was to create a short film around a compelling and engaging idea. Teams focused on bringing theirWhat If? idea to life through great storytelling rather than big budgets and hi-tech equipment.
After months of hard work, our 13 teams showcased their final works to an expert panel of judges at the Ogilvid Gala last night, and without further ado, please congratulate the winners…
Substantial organic business growth and new client wins in the first five months of 2012 has seen five new people join Howorth.
Ant Kelaher in the position of Associate Director from Splendid Communications; Sophie Kriefman as Account Manager from Grayling UK; Danielle Zhu as Senior Consultant from Taurus; Justine Taylor as Consultant from The Narrative; and Isabella Lynch as Account Coordinator from Microsoft.
Howorth’s Managing Director Graham White said: “The first five months of 2012 have seen a lot of good growth come from a number of our existing clients, as well as some exciting new client wins/projects. As a result, we continue to make critical appointments, drawing in experience from many different sectors that include consumer, corporate and B2B PR.”
New client wins in 2012 include Brighthost, Australian Wool Innovation, Coca-Cola Project Catalyst, Veda, SkillsDMC, Yelp, Yammer and Telstra International.
Ant (pictured standing middle), joined Howorth at the end of January, and leads the Microsoft account and provides senior strategic counsel to brands that include Ancestry.com.au and Canon.
Ant also plays a critical role in the growth of Howorth’s consumer technology practice and his experience at Splendid Communications as client services director on brands like Smirnoff, Johnnie Walker, Baileys, Red Bull, 20th Century Fox Home Entertainment and MAC Cosmetics, brings a wealth of consumer expertise to the team. Prior to Splendid, Ant worked at MySpace as Marketing Communications Director, which included the launch of numerous social networking products, the MySpace Music streaming service, the delivery of around 40 music and 20 film events, and the development of major partnerships in the entertainment industry.
Danielle’s (pictured sitting right) joined Howorth in February and works on both pan-regional and local clients including Intel, Thunderhead and Kronos – Danielle’s ability to speak fluent Mandarin has already proven invaluable in her regional role for Intel!
Danielle’s previous PR experience includes driving media relations campaigns for insurance giants QBE, as well as a range of domestic and global technology companies.
Sophie (pictured standing right), joined Howorth in May and works on Microsoft, Tourism Australia, Veda, SkillsDMC, Intel Capital, eFINITY and Australian Wool Innovation.
Sophie joined from Grayling in the UK and brings four years’ agency and in-house experience from a range of technology, corporate and financial clients. This includes The Economist Intelligence Unit, ACE Insurance, DFJ Esprit, Sophos, Telekom Austria and Lloyds Banking Group. She also worked in-house for SAS. Sophie has already put her solid media relations skills to good use by securing some great coverage for Microsoft’s Imagine Cup Worldwide Finals, which take place in Sydney in July this year.
Isabella (pictured sitting left) joined Howorth in May and is working on Microsoft, Citrix and Canon. While this is Isabella’s first PR role, most recently she spent two years at Microsoft working in the Executive Briefing Centre and Consumer Immersion Experience.
Justine (pictured standing left) is Howorth’s latest recruit, and is working on brands that include Canon, Austrade, SkillsDMC and Australian Wool Innovation.
Justine made the move from The Narrative, where she worked on a range of corporate, technology and consumer accounts including Chan & Naylor National Accounting Firm, Patron Financial Advice, Tiger Airways, Sumo Salad and Zylux. Justine has also developed some great social media expertise for JMC Academy.
“We welcome our new team members and wish them every success in their new roles,” adds Graham.