Howorth and Hitachi Data Systems wins ADMA award
Howorth continued to score accolades for its work on award-winning campaigns, with Hitachi Data Systems earning an award for effectiveness (technology section) at the Australian Direct Marketing Association’s (ADMA) awards ceremony last Friday.
Hitachi won for “The Great Information Glut” campaign, which was devised by Howorth to differentiate Hitachi from its competitors and raise its profile. The campaign developed an independent research report that found that one in three organisations across Australia and New Zealand were struggling to manage the excessive growth of digital information within their businesses. The media strategy included a series of 1:1 media interviews with Hitachi execs and third party spokespeople. Following this, Hitachi conducted direct marketing activities in order to further raise awareness of the “information glut” issue, targeting key existing and potential customers.
The ADMA awards recognise effective and creative direct marketing campaigns, which are judged on criteria including business objectives, results and innovative and strategic approach. In total, 154 entries were shortlisted this year.
Howorth works with Telstra Enterprise & Government for ‘best brand’ win at World Communications Awards
Howorth scored further award accolades last Wednesday, with Telstra Enterprise & Government taking out the 2010 Best Brand gong at the World Communications Awards ceremony in London.
The award recognises the more than two years of research and consultancy work for the ‘Telstra Productivity Indicator’, which is now an integrated program incorporating marketing, advertising, media relations and sales tools to provide productivity consultancy to Australia’s largest organisations.
Now in its 12th year, the World Communications Awards recognises the best telecommunications companies across every sector. The best brand award recognises a carrier or service provider that has been the most effective in creating a compelling brand for its products or services in one or more branches of the media.
Howorth receives Highly Commended award for “Telstra Productivity Indicator” campaign
October 29, 2010 by AdamClatworthy
Filed under Blog
At last Monday night’s national PRIA Golden Target Awards in Darwin, Howorth received more recognition for its excellent public relations work.
This time, hot on the heels of the its Commended Award in PRIA’s New South Wales state awards, the Telstra Productivity Indicator campaign went one better and received a Highly Commended award in the Business-to-Business marketing category. This campaign, which was in its second year, reinforces Telstra’s Enterprise & Government position as a thought leader in technology, business and productivity. The campaign has successfully positioned the company as a trusted advisor, offering strategic advice, industry insights and world-class technology to enterprise and government.
This campaign has been Howorth’s most awarded, having previously scooped PRIA awards when first launched in early 2009, and going on to get international recognition.
Howorth receives Honourable Mention for Microsoft Windows 7 launch
October 29, 2010 by AdamClatworthy
Filed under Blog
Howorth has received an Honourable Mention at the 2010 Platinum PR Awards. The award is for Microsoft Australia Windows 7 Launch: “Windows 7 Was My Idea”, in the product launch category. Following the lukewarm response from business users, technology influencers and the general public in Australia toward Microsoft’s Windows Vista in 2006, Howorth was engaged in May 2009 to generate buzz and build excitement for the upcoming launch of Windows 7 in October 2009 in Australia. Howorth’s tactics included negotiating for Windows 7 Review Code to be cover mounted on five of Australia’s top ranking PC magazines to build buzz among technology influencers in the lead-up to launch.
The Platinum PR Awards provide PR professionals the opportunity to showcase their best communications initiatives of the year and salute outstanding performance by individuals. Presented by PR News, the highly competitive program honours the best PR campaigns and smartest communications initiatives of the year.
Congratulations to the team involved.
Major global award for Howorth & more nominations
Hot on the heels of the PRIA NSW award for the Telstra Productivity Indicator campaign, Howorth won the coveted worldwide WPP Public Relations WPPed Cream Crème de la Crème award, for the same campaign. According to Sir Martin Sorrell, CEO WPP: “Every year WPP companies succeed in producing the exceptional with greater and greater consistency: and that, to me, is the real test of professional excellence. The one-off masterpiece is to be welcomed and rewarded – but permanently high standards deserve our highest praise.”
Marcia Silverman, the public relations jury chairman, said: “The competition has grown tremendously as we enter the fourth year of the WPPED Cream awards. The entries, which came in from all over the world, were of the highest calibre of work. This year we had an astounding 28 submissions for consideration from more than ten different agencies in the Public Relations/Public Affairs categories of: business-to-business, consumer marketing, and corporate & public affairs. After careful consideration, I’m happy to announce that the PR Crème de la Crème winner for 2010 has been awarded to Ogilvy Public Relations Worldwide/Howorth out of Sydney, Australia. Their superior efforts for the Telstra Corporation allowed their client to have a marked increase in sales while outperforming competitors. We all agreed that their efforts to innovate their clients reputation and business-to-business offerings merited this highest of distinctions.”
Given the competition for these awards, this is an outstanding achievement for Howorth.
And the news just gets better.
Yesterday, the shortlisted finalists for the PR Week awards Asia Pacific were announced, and Howorth is shortlisted for four awards. In total, Ogilvy Public Relations Australia has been shortlisted for 12 awards in 11 categories. The winners will be announced on Monday 22 November in Hong Kong.
The campaigns shortlisted are:
Category: Technology Campaign of the Year
Campaign: Citizen Mayors of Sydney Unite
Client: Microsoft Australia
Category: Best Use of Digital
Campaign: Citizen Mayors of Sydney Unite
Client: Microsoft Australia
Category: Business-to-Business Campaign of the Year
Campaign: TP12 Powerful PR addresses the productivity gap
Client: Telstra
Category: Product Brand Development Campaign of the Year
Campaign: Australia – Who do you think you really are?
Client: Ancestry.com.au
Finally, Howorth will discover on October 5 whether it has won an award at the 2010 Platinum PR Awards. The nomination is for Howorth’s Microsoft Australia Windows 7 Launch: “Windows 7 Was My Idea”, in the product category.
