Socialising the enterprise: a chat with Ogilvy 360DI’s John Bell

John Bell, global managing director of Ogilvy 360 Digital Influence, visited Australia last week and spoke to BNET about the concept of socialising the enterprise.

John shares his thoughts with BNET’s Phil Dobbie on the opportunities and challenges that business leaders will likely encounter when devising and deploying social media strategies. He also explains the reasons why it’s important to make social media part of the corporate-wide strategy that promotes long term engagement.

Listen to the interview here:

Calling all Foursquare Mayors! World’s first ‘Office Mayor Meetup’

To launch Microsoft Office 2010 in Australia, Microsoft is hosting the world’s first ‘Office Mayor Meetup’ via Foursquare at Martin Place next Tuesday!

So come on down. For your chance to win a copy of Microsoft Office 2010:

• Be a Foursquare Mayor of your office, business, home or school (or wherever you do your work!)
• Show up at Martin Place Amphitheatre area and look for the Microsoft Office 2010 signs
• Check in on Foursquare at the Office 2010 Mayor Meetup
• Leave a message when you check in saying why you want to win a copy of Office 2010

So if you’re a Mayor of your workplace, mark your calendars (Outlook, of course) and head down next Tuesday for the Office Mayor Meetup at Martin Place! Join in on the fun and don’t forget to follow the hashtag #OfficeMayor

Look forward to seeing you there.

Howorth adds new talent for 2010

We’ve kicked off 2010 with some great new talent joining Howorth.

Fresh off the boat from some of the top tech PR firms in London, we have two Account Managers – Ellie Shaddick and Georgina Bonner. Both have decided to leave the cold and damp London lifestyle to set up home in Sydney. We look forward to drawing on their experiences working with some big brands include BlackBerry, T-Mobile, Business Objects and Rentokil Initial.

In addition, but closer to home, we welcome senior account manager, Le Tran, who joins Howorth from a local technology PR firm. Le is looking to build on her corporate communications experience and is playing a key role in our emerging corporate and B2B practice. Having rapidly settled into Howorth, Le is currently taking a four-week sabbatical in Vietnam for some humanitarian work in an orphanage, cancer hospital and women’s shelter.

After five years working as a high school English teacher, senior consultant Lauren Sewell sought a more creative outlet and has decided PR is will satisfy her career goals. Drawing on her experience in the education sector and her excellent writing skills, Lauren is a valuable addition to the team.

Finally, we welcome Alice Ridgway to Howorth, who joins as a senior consultant with more than three years’ PR experience in technology, consumer and not for profit. Alice previously worked on brands including Fairfax Digital, 3Com, Tipping Point and Parrot, as well as consumer clients such as pet food manufacturer Hills Pet Nutrition. Most recently Alice worked for the World Wide Fund for Nature (WWF) as a writer during the 2009 Earth Hour – Vote Earth campaign, where she gained valuable experience in executing a global PR campaign with a strong social media focus.

Ogilvy Sydney Event With Radian6 Co-Founder Chris Ramsey

Charter for Compassion

Today the Charter for Compassion was unveiled to the world. To help raise awareness of this event, we have created a video about what compassion means to Australians. Please show your support for this worthwhile cause by blogging and tweeting!

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