Feb 13, 2017

Teach, tailor, take control – the three Ts of B2B content marketing

Your claims about why your product and brand are better than the competitor’s are merely claims. In this post, Ross Lambert  explains how to use content marketing to get the competitive advantage before your customers switch off.

If you’re a B2B brand, are you doing enough to differentiate yourself in a market where success and customer loyalty is driven by how you sell, not what you sell?

Without the luxury of A-list celebrities and extravagant events afforded to some consumer brands, B2B businesses need to be smart and savvy in explaining why customers should buy from them over the competition.

Informative, tailored and engaging content is the key.

 

Continue reading the complete article at Marketing Magazine.