Socialising the enterprise: a chat with Ogilvy 360DI’s John Bell
John Bell, global managing director of Ogilvy 360 Digital Influence, visited Australia last week and spoke to BNET about the concept of socialising the enterprise.
John shares his thoughts with BNET’s Phil Dobbie on the opportunities and challenges that business leaders will likely encounter when devising and deploying social media strategies. He also explains the reasons why it’s important to make social media part of the corporate-wide strategy that promotes long term engagement.
Listen to the interview here:
