The Great Information Glut

Information is a key asset for every organisation. But how many companies feel that they are choked with dealing with too much information and are struggling to manage this data?

To differentiate Hitachi Data Systems from its competitors and raise its profile, Howorth worked with Hitachi to develop a technology public relations campaign that would provide insights into this business issue. The result was an independent research report titled “The Great Information Glut”.

The Great Information Glut: key findings
Hitachi Data Systems commissioned an independent study conducted by Sweeney Research, which found that one in three organisations across Australia and New Zealand is struggling under the excessive growth of digital information and the management of that information. This has prompted Hitachi to call for an “information intervention”, calling on organisations to take a big picture look at existing systems and improve them to better manage growth, reduce costs, improve utilisation and enhance information governance.

Armed with these findings, Howorth was able to devise a media strategy that would maximise the reach this news. To provide a well rounded story, Howorth sourced third parties to get their perspectives on the research. This included Professor Susan Williams, Information Management Specialist, Business Information Systems at the University of Sydney as well as Hitachi Data Systems customer Austar. This approach helped journalists gain a deeper understanding of the key findings and implications for organisations across Australia and New Zealand.

As a result, significant media coverage included:

• Sky Business News (live-to-air interview)
• The Australian Financial Review
• Adelaide Advertiser
• New Zealand Herald
• BNET