Showcasing mission control – Telstra Enterprise and Government
On behalf of Telstra Enterprise and Government, Howorth launched the Managed Network Operations Centre (MNOC), highlighting the customer benefits of its multi-million dollar world class networking facility in Sydney’s CBD. This led to significant top tier media coverage in:
- Two articles on Computerworld
- Sky Business News
- Communications Day
- Voice and Data
The MNOC is a mission control style ‘flight deck’ that enables Telstra’s 42 network engineers to monitor their network’s ‘health’.
The media launch of the operations centre reinforced Telstra’s dedication to delivering network reliability to its customers.
To obtain positive media coverage of the MNOC launch, Howorth invited top tier technology and business journalists to attend the event. The trade publications targeted were the most relevant media to the C level executives and IT managers of companies that Telstra Enterprise and Government’s MNOC serves.
Key components of the media interaction
- Media were educated on the importance of network performance, the technical details of the MNOC and Telstra’s Next G and Next IP networks
- A tour of the centre and a live demo of how it functions in the incident room
- One-on-one interviews with Nerida Caesar, Mark Gehan and Michael Rocca – key leaders within Telstra responsible for the creation of the centre.