Business engagement with…chocolate! Citrix Online
May 15, 2009 by Derek Lau
Filed under Case studies, Featured Content, Technology
To encourage businesses to transition in-person events to an online environment, Howorth worked with Citrix Online to successfully create an Online Chocolate Tasting experience, led by Australia’s most acclaimed chocolatier, Kirsten Tibballs.
The initiative brought together more than 40 of Citrix Online’s customers and prospects from Australia, the UK and USA. Several Australian journalists also participated. In addition to multiple qualified sales leads, the event resulted in coverage within traditional online and social media (including real-time comment by Twitter users).
Traditionally an in-person event, we used the latest version of Citrix Online’s GoToWebinar service to bring the tasting alive online. Each attendee received a box of tasting chocolates in advance of the webinar, then logged on from the comfort of their desk to learn about the art of chocolate tasting online.
Audio enhances the sweet experience
To enhance the tasting experience, we used the integrated audio feature of GoToWebinar to play music from various cocoa bean regions. The music gave attendees a greater appreciation for the chocolate and the region where it was produced.
Questions were put to the moderator throughout the session and snap polls were taken to ensure participation throughout the webinar.
Journalist Dan Warne of APC raved about the initiative, “The webinar was VERY impressive. I was amazed at how the software installed itself onto my Mac using the Java applet in the browser and the webinar itself was flawless in terms of sound and video quality. Truly impressive.”
The Online Chocolate Tasting marked a world first and was so successful that Citrix Online plans to run a similar event in the UK and USA. Howorth conceived the idea, located the chocolatier and managed all invites, logistics and rehearsals to ensure that the event was a complete success.
